Hulu users are quite similar to the Netflix audience because they share a high proportion of their audience. Seeing that weekly Netflix viewers are spending significant amounts of time on the platform now – 41% watch every single day and 63% watch 4 or 5 days of a typical week – there’s an opportunity for to experiment with rolling multiple genres into a single offering, as they did with Tiger King. This arguably places comedy a driving force behind the success of the show.īut Netflix users today also want to see more content in other categories.Ĥ1% of weekly Netflix users during COVID-19 said they want to see more action, adventure, and/or fantasy content, and one third said they want to see more drama and documentary content. When weekly users were asked what they’re watching more of during the outbreak, what they wanted to see more of, and what they expect to watch in the future, comedy came out as the top response each time. The success of the show may be due to the fact that, when asked which genres they’ve discovered and liked more than they thought, consumers rated those three the highest. In the early days of the outbreak, Netflix dominated the airwaves with its show, Tiger King, which effectively marries true crime, documentary and cringe comedy themes. So with the right content, streaming services have a huge opportunity to rake in more viewership.Įven though each service attracts viewers looking for different types of content, many have discovered new genres they never thought they’d enjoy. They’re much more likely to spend longer on video games, streaming and broadcast TV, and nearly 20% more likely than the average internet user to say they’re spending longer on social media due to the coronavirus. Streamers also seem to escape this continued anxiety around the outbreak by spending far longer on online media and increasing the time they spend on nearly every device.
Users of these platforms are over 40% more likely than average to be concerned about the COVID-19 situation in their own country.Īlso, they’re nearly 30% more likely to expect the coronavirus to have a big or dramatic impact on their finances, and 20% more likely to expect the situation in their country to last a year or longer.
#Amazon video viewer movie#
So, what does the typical streamer look like months into the pandemic? Movie and TV streamers are more concerned about COVID-19.Īround the world, users of online streaming platforms like Netflix, Hulu, Amazon Video, or Disney+ show heightened levels of concern about the negative impacts of the coronavirus.
Online video streamers, particularly users of sites like Netflix or Hulu, are spending dramatically more time looking at screens each day.Īs online streaming platforms continue to invest in creating their own shows and movies to cater to their growing user bases, it’s increasingly important to understand the changing mindset of these viewers as the crisis continues. Movies typically slated for the cinema have been released straight to on-demand services, online gaming communities like Fortnite are hosting virtual concerts for millions, and consequently, the amount of time spent on these platforms has grown dramatically in the past few months. By now, it’s common knowledge that the coronavirus has led to large-scale increases in online media usage, in all forms.Ĭompanies across the online entertainment space are expending a lot of effort to keep users engaged.
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